Introducing Apple Upgrade. Lease a new iPhone with low monthly payments for 12 or 24 months and upgrade at the end of your term.§ Learn more
Get credit toward your next iPhone when you trade in an eligible device.**Get credit when you trade in your current smartphone** Learn moreabout trade-in
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Brighter display, now with ProMotion up to 120Hz. Durable Ceramic Shield 2 front with 3x better scratch resistance.1
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New Center Stage front camera. Flexible ways to frame your shot. Smarter group selfies. And so much more.
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48MP Dual Fusion camera system. Superstunning shots up close and far away.
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A19 chip. All-day battery life.2
Powers everything you love about iPhone. -
iOS 26. New look.
Even more magic.
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2x Telephoto.
Close in or zoom out on your subjects with exceptional detail.
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Clean Up.
Remove unwanted objects, people, and background distractions from your photos.8
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Low-light and Night mode photography.
Capture sharper, more detailed, and brighter images with natural colors and reduced noise, even when it’s dark.
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Latest‑generation Photographic Styles.
Choose from different preset styles, including the new Bright option, to customize the tone, color, and look of your photos.
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Macro.
Take compelling close-ups and capture sharp details with incredible clarity.
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Pro-level videos.
Record up to 4K 60 fps videos or enable Cinematic mode for theater-quality results. And Audio Mix lets you adjust the way voices sound in your videos.
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Apple Upgrade
Love it. Lease it. Upgrade it.
Lease a new iPhone with low monthly payments for 12 or 24 months and upgrade at the end of your term.§
-
Apple Trade In
Save on a new iPhone with a trade‑in.
Get credit toward your next iPhone when you trade in an eligible device.**
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Ways to Buy
Pay over time, interest‑free.
When you choose to check
out at Apple with Apple Card Monthly Installments.***
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Carrier Deals at Apple
Get up to $700–
$999 in credit on a new iPhone after trade‑in.22Explore deals that accept eligible trade‑in devices in any condition
— and some that don’t require a trade‑in at all.
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Personal Setup
Make the most of your iPhone with an online session.
Talk one on one with a Specialist to set up your device and discover new features.
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Delivery and Pickup
Get your order quickly and easily.
Choose two‑hour delivery from an Apple Store, free delivery, or easy pickup options.
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Guided Video Shopping
Shop live with a Specialist.
Let us help you find what you need and answer all of your questions, one on one over video.
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Apple Store App
Explore a shopping experience designed around you.
Use the app to get a more personal way to shop.
-
Apple Upgrade
Love it. Lease it. Upgrade it.
Lease a new iPhone with low monthly payments for 12 or 24 months and upgrade at the end of your term.§
-
Apple Trade In
Get credit toward your next iPhone when you trade in an eligible device.**
With Apple Trade In, you can get credit toward a new iPhone when you trade in your Android phone.
-
Carrier Deals
Apple. Your one‑stop shop for incredible carrier deals.22
Get an unbelievable deal on a new iPhone with AT&T, T‑Mobile, or Verizon.
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Ways to Buy
Pay over time, interest‑free.
When you choose to check
out at Apple with Apple Card Monthly Installments.***
-
Personal Setup
Make the most of your iPhone with an online session.
Talk one on one with a Specialist to set up your device and discover new features.
-
Guided Video Shopping
Shop live with a Specialist.
Let us help you find what you need and answer all of your questions, one on one over video.
-
Delivery and Pickup
Get your order quickly and easily.
Choose two‑hour delivery from an Apple Store, free delivery, or easy pickup options.
-
Apple Store App
Explore a shopping experience designed around you.
Use the Apple Store app to get a more personal way to shop.
-
A plan as innovative as our products.
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Privacy. That’s Apple.
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Innovation that’s accessible by design.